Figs are often associated with luxury, sophistication, and indulgence—qualities that align well with the premium brands we work with.

Just as a perfectly sliced fig reveals its intricate, striking interior, we uncover and showcase the unique charm of each brand we work with. The name embodies our approach: precise, thoughtful, and designed to bring out the best in our clients.

We specialize in working with premium brands in the hospitality, consumer goods, and lifestyle sectors, including boutique hotels, wineries, e-commerce, and other lifestyle businesses seeking to drive sustainable revenue growth and maximize profitability.

Our strategies are rooted in effective digital marketing methods and designed with the growth of your brand in mind. We always approach growth from a holistic perspective, ensuring alignment across all areas of your business.

Our core services center around strategic revenue optimization, customer retention and loyalty, and brand & digital optimization.

Through these core areas, we work with you to identify the tactics and channels that will help you achieve your objectives faster and more efficiently.

While agencies tend to focus on isolated tasks or specific campaigns, I provide a comprehensive growth strategy that looks at your entire customer journey—from acquisition to retention. My goal is to maximize the impact of each dollar across channels by making data-driven decisions. This high-level, hands-on approach is designed to create lasting value and build brand equity, not just short-term wins.

We typically follow our three-phase approach sequentially and this is how we work together:

Step 1: We will conduct a 90-minute onboarding process to determine our 90-day focus. We work with you to understand your current situation and pain points, identify your goals, and gather insights from an audit of your data and digital assets to inform the strategy.

Step 2: We develop a 90-day growth plan and strategic initiatives tailored to your goals and specific KPIs, leveraging insights from the audit.

Step 3: We execute the developed strategies including any relevant assets and begin making optimizations. We track the performance of implemented strategies, optimize based on results, and ensure sustained improvements.

Weekly Meetings
Throughout the engagement, we will meet once a week to discuss ongoing strategy and tactics, review deliverables and performance.

Weekly Content & Assets Audit
We will review and provide feedback on copy or assets such as landing pages, email sequences, ad creative, etc.

Dashboards
We will create dashboards relevant to your property in order to track our key metrics and objectives.

Direct Access Slack Support
Have a question and need immediate assistance? You'll have Slack access each weekday for quick questions that need immediate answers.

Quarterly Strategic Planning
We will also hold a more in-depth quarterly strategic planning session for 3+ month engagements. Here we decide on core focuses, milestones, progress evaluations and recommended completion dates based on your goals.

My role is more strategic—I take a high-level approach to ensure every part of your marketing aligns with long-term growth goals and optimizes each channel for maximum ROI. Often, my work complements agency efforts by identifying where they can improve and by aligning strategies that they may not be set up to handle.

That’s exactly where my approach can help. My focus is on identifying the most profitable growth levers, which means I work to make your current budget more efficient and effective. By focusing on retention, conversion optimization, and increasing customer lifetime value, I help generate more revenue without increasing ad spend. In fact, many clients find this approach reduces overall costs in the long run.

My pricing is based on the size and specific needs of your business. To get a customized quote, I recommend booking an initial consultation to discuss your goals and needs in detail.

I totally understand the pressure of a small team. Part of my approach is designing processes that are scalable and manageable. I can take on many of the strategic and management tasks, making sure that your team only has to focus on executing what matters most. This keeps things streamlined, reduces pressure on your team, and ensures growth without extra burden.

Many of my clients start seeing improvements within the first 60 to 90 days, particularly with conversion rate optimization and retention strategies. We’ll set clear milestones to track progress, starting with quick wins and moving toward more sustained growth efforts. This way, you see immediate benefits that build toward long-term revenue growth.